ELBIN CUEVAS: ÓPERA PRIMA.
ELBIN CUEVAS, WEARING THE TIMELESS WATCH, PHOTO BY KARLA TIRADO & CAVERNE STUDIO
IN THE WORLD OF JEWELRY, WHERE TRADITION OFTEN REIGNS SUPREME, OCIO JEWELRY IS CARVING OUT A NICHE THAT BLENDS EXPERIMENTAL DESIGN WITH TIMELESS ELEGANCE. AT THE HELM OF THIS RECENTLY LAUNCHED BRAND IS ELBIN CUEVAS, A CREATIVE DIRECTOR WHOSE PASSION FOR ARTISTRY AND INNOVATION HAS BUILT OCIO INTO (POTENTIALLY) THE NEXT BIG THING IN LATIN-AMERICAN DESIGN.
THE BRAND’S PHILOSOPHY
FOUNDED WITH A COMMITMENT TO ELEVATE DOMINICAN DESIGN, OCIO JEWELRY EMPHASIZES THE IMPORTANCE OF CREATING PIECES THAT ARE BOTH BEAUTIFUL AND MEANINGFUL. THE BRAND’S ETHOS REVOLVES AROUND THE IDEA THAT JEWELRY SHOULD TELL A STORY AND PROVIDE AN EXPERIENCE, FROM THE MOMENT YOU FIRST LAY YOUR EYES ON IT, REFLECTING PERSONAL JOURNEYS AND CULTURAL NARRATIVES.
"OCIO APRÉS OCIO" CAMPAIGN, SHOT BY ELBIN CUEVAS
“I WANTED TO CREATE A COMMUNITY THAT CELEBRATES THE BEAUTY IN MOMENTS OF OCIO, AND CRAFTS PIECES THAT WILL ACCOMPANY YOU IN THE CREATION OF EXCITING MEMORIES,” HE SAYS.
ELBIN CUEVAS: THE DESIGNER
ELBIN CUEVAS’ JOURNEY INTO THE WORLD OF THE ARTS BEGAN IN HIS CHILDHOOD, SURROUNDED BY FAMILY WHO INSTILLED IN HIM A LOVE FOR IT, BY TAKING HIM TO MUSEUMS AND DIFFERENT SHOWS BY MULTIDISCIPLINARY ARTISTS. HIS FORMAL TRAINING IN INDUSTRIAL DESIGN FURTHER HONED HIS SKILLS AND IGNITED HIS PASSION FOR CREATING JEWELRY THAT TRANSCENDS THE ORDINARY. CUEVAS’ ARTISTIC VISION DRAWS FROM HIS HERITAGE AND LIFESTYLE, INSPIRING UNIQUE PIECES IN HIS DEBUT COLLECTION (WHICH HE ALSO CALLS HIS “ÓPERA PRIMA”): TIMELESS OBJECTS.
ELBIN CUEVAS, OCIO'S CREATIVE DIRECTOR, ATTENDING EXPOARTESANIAS, BOGOTÁ, DECEMBER 2023
HYBRID CRAFTSMANSHIP
E: “OUR PRODUCTS ARE DESIGNED WITH THE LATEST TECHNOLOGIES, AND HAND-MADE WITH THE HIGHEST LEVEL OF CARE BY EXPERIENCED ARTISANS FROM THAILAND AND THE UNITED STATES, USING A MIX OF TRADITIONAL AND MODERN TECHNIQUES LIKE: CAD, 3D PRINTING, LOST WAX CASTING AND POLISHING.”
FIRST TIMELESS WATCH PROTOTYPE
TIMELESS WATCH LASER ENGRAVING PROCESS
THE BRAND’S FLAGSHIP PIECES EXEMPLIFY CUEVAS’ VISION, FEATURING UNIQUE DESIGNS AND EXQUISITE CRAFTSMANSHIP. THESE CREATIONS HAVE QUICKLY BECOME FAVORITES AMONG FASHION-FORWARD CONSUMERS.
LOOKING AHEAD
AS OCIO JEWELRY CONTINUES TO GROW, CUEVAS REMAINS FOCUSED ON PUSHING BOUNDARIES. FUTURE PROJECTS INCLUDE COLLABORATIONS WITH ARTISTS FROM VARIOUS DISCIPLINES, AIMING TO CREATE LIMITED-EDITION EXPERIENCES THAT CELEBRATE CREATIVITY IN ALL ITS FORMS. “I WANT OUR JEWELRY TO BE A CONVERSATION STARTER, SOMETHING THAT CONNECTS PEOPLE,” HE SAYS.
OCIO "ARRIVAL" CAMPAIGN BEHIND THE SCENES
CONCLUSION
WITH ELBIN CUEVAS AT THE HELM, OCIO JEWELRY IS NOT JUST A BRAND; IT’S A MOVEMENT TOWARDS A MORE THOUGHTFUL AND EXPRESSIVE LIFESTYLE. AS CONSUMERS INCREASINGLY SEEK AUTHENTICITY AND DIFFERENTIATION, OCIO JEWELRY STANDS POISED TO LEAD THE WAY IN REDEFINING LUXURY FOR THE MODERN AGE. EACH EXQUISITE PIECE INVITES WEARERS TO CELEBRATE THEIR INDIVIDUALITY AND PERSONAL STORIES, MAKING OCIO JEWELRY A CAPTIVATING CHOICE FOR THOSE WHO VALUE BOTH ARTISTRY AND DESIGN.
WRITTEN BY THE OCIOZINE TEAM.